Why We’re Developing “How To Acquire Event Sponsorship: An Introduction”

I, along with a couple of buddies, have been busy working on our first download: How to Acquire Event Sponsorship: An Introduction. I’m pretty stoked about giving my fellow event organizers insider tips about pitching to companies.

The download should also include quotes from real live brand/marketing managers, and a bunch of other people.

Take a look at the preliminary table of contents we’ve developed so far, and let us know what you think:

1. What you don’t need
2. Why proposals get declined
3. What you need
4. Gaining leverage
5. Once you have leverage
6. Options for financing an event
7. Types of sponsors
8. Understanding the corporate sponsorship cycle
9. Product vs. money
10. How much money should I raise?
11. Creating ROI
12. Key drivers of a successful event
13. No traction?
14. How to get intros to sponsors
15. The approach
16. High-concept pitches
17. Elevator pitches
18. Pick sponsors carefully
19. How do I find a lead local sponsor
20. Committed local sponsor
21. Bad sponsors
22. Deck format
23. Seven deadly sins of proposals
24. Synonyms for “No”
25. You got a meeting/return call!
26. Getting the offer
27. How to close an offer quickly
28. Setting expectations
29. The follow-up
30. A new economy
31. Resources
32. Contact
33. About the authors

Keep checking Twitter, Facebook, and this site for details on our progress. Even better: sign up to get an email when we release How to Acquire Event Sponsorship: An Introduction.

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