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[Taken from a recent Clickz article]
Arthur Nielsen used to say that “The price of light is less than the cost of darkness.”
The point is elegantly made – it’s not a question of whether you can afford to invest in measurement, it’s a question of whether you can afford not to. The point is to increase the effectiveness and efficiency of decision making and to reduce the risk of failure. It also leads to better accountability, which is possibly why sometimes it’s not welcomed with open arms.
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