I’m Working With Two New Organizations In Atlanta. Here’s Why.

In the last 48 hours, I’ve decided to work with two very different organizations in Atlanta who target similar markets. On Monday, I decided to assist the AULYP with marketing for their upcoming annual Entrepreneurs Bootcamp. And on Sunday, I chose to join Jimmy Jones (ATL2Nite) and J Carter (Sol Fusion) with an All Day/Night Block Party on the Sunday of Memorial Day Weekend.

So, just how are their target markets similar you ask? More or less, the attendees of these events will be rebels, creatives/artists, and those who go against the grain.

By definition, entrepreneurs are definitely artists. Many of us have delusions of changing the world through our for-profit and non-profit companies. We don’t play by the rule. We’re tenacious. We are forced to quickly make potentially life-altering decisions with much than less perfect information. We’re resilient. We’re leaders. We’re rebels.

Funny because that’s eerily similar to the description of Sol Fusion which bills itself as “the playground for progressive party go’ers, political misfits, social pioneers, fashion forward renegades, industry heads, skater boys, corner office professionals, b-girls and runway models.”

As an earlyvangelist of the Lean Startup Methodology, I passionately believe spreading the word about it to African-American entrepreneurs will be culture-changing.  And yes, most of philosophies will be rebellious to many (i.e. business plans are complete and utter BS).

So when you see me discussing the Sol Fusion on Memorial Day Weekend, and the Entrepreneurs Bootcamp in July, you’ll know why.

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