Course Outline for “How To Plan + Promote Awesome Events in the State of Florida”

Since pre-registration opened yesterday, a bunch of people have asked about the course outline for “How To Plan + Promote Awesome Events in the State of Florida”. Well, here it is…

Course Outline (*subject to tweaking)

Lesson 1: The Pleasure Principle (Ideation + Customer Segments)
Lesson 2: Where The Party At? (Marketing Channels + Customer Relationships)
Lesson 3: So Sophisticated (Branding + Promotional Techniques)
Lesson 4: Ain’t No Fun If The Homies Can’t Have None (Key Partnerships + Activities)
Lesson 5: I Get Money (Revenue Stream + Costs)
Lesson 6: Money Ain’t A Thang (Acquiring Sponsorship Part 1)
Lesson 7: Mo Money Mo Problems (Acquiring Sponsorship Part 2)
Lesson 8: End of the Road (Bringing It All Together)

Pre-register for free online course “How To Plan + Promote Awesome Events in the State of Florida” here.

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