Lecture 1 Outline (Topic: Ideation + Customer Segments) For “How To Plan + Promote Awesome Events in the State of Florida”

I discussed the entire course outline in the previous post, and here’s what Lecture 1 will look like:

1. Course Overview
2. Top Mistakes Event Organizers Make
3. Anatomy of a Rockstar Event Organizer
4. How We’ll Get You There
5. Knowing Your Market Type
6. Problem Meet Solution
7. Customer Discovery
8. Assignments (yes, plural)

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